Original images

Audience Research

Questionnaire:

1. Would you buy a music magazine?
Yes
///// ///// ///
No
///// //

2. How much would you pay for a music magazine?
£1 or less
////
£1 - £1.50
/////
£1.50 - £2
///// ///
£2 - £2.50
///

3. What genres of music would you like to read about? Tick as many as you like:
Rock
/////
Pop
///
Indie
///// ///
Metal
//
Rap
//

4. What genres of music do you listen to? Tick as many as you like:
Pop
///
Rap
//
Punk
/
Metal
///
Ska
////
Dance
/
Indie
///// /

5. What would you like to see in a music magazine? Tick as many as you like:
Gig guides and reviews
///// ///// ///// /////
Band reviews
///// ///// ///// ///
Interviews
///// ///// //
Up and coming bands
///// ////
Latest trends and looks
///// /////
Fashion advice
///// //
Competitions
///// /////
Festival Info
///// ///// ////

6. How often would you like the magazine to be published?
Weekly
///// //
Fortnightly
////
Monthly
///// ////

7. Do you go to gigs/festivals?
Yes
///// ///// ///
No
///// ///

8. Would you find a section dedicated to gigs/ festivals beneficial to a music magazine?
Yes
///// ///// ///// /////
No


9. Where do you acquire your music? Tick as many as you like:
From shops
///// /////
Online e.g. iTunes, Amazon etc
///// ////
Free downloads
/////
From friends/family
//

10. Do you shop online?
Yes
///// ///// //
No
///// ///

11. If yes, what websites? List below
Topshop/man
///// ///// ///
eBay
///// ///// /////
Amazon
///// ///
iTunes
///// ///// //
River Island
/////
Play.com
////
HMV
//

12. What clothes shops do you purchase from? List below:
Topshop/man
///// ///// /////
H&M
///// ///// //
New Look
///// ///// ////
Primark
///// /////
River Island
/////



13. What are your hobbies?
Football
////
Rugby
//
Skating
///// ///
Socialising
///// ///// //
Playing Instruments
///// ////
MSN
///// //
Gaming
////
Gigs
///// ///// /////
Gym
///// ///

Double Page Spread

Double Page Spread
Originally uploaded by William J B

Analysis of a double page spread.

My own music magazine; initial ideas.

Working title of magazine:
-Indie Band Review

Target audience - demographic:
-Gender: Male
-Age: 13 - early 20s

Target audience - psychographic:
-Image: skinny jeans, plimpsols, hi-tops, printed t-shirts, cardigans, polo tops, checkered shirts, nylon jackets, long winter coats, retro sunglasses, untamed hair. Appears to immitate the look of popular band members.
-Music: Arctic Monkeys, The Fratellis, Kooks, Razorlight, The View, Foals, Kings of Leon, Hadouken!, Kaiser Chiefs etc - all popular bands with youths.
-Shops: Topshop, H&M, New Look, River Island etc

Price Point:
-£2.50

Weekly or Monthly:
-Monthly

Content:
-Reviews and interviews of popular bands.
-Reviews of 'up and coming' bands.
-New bands and genres.
-Latests fashions.
-Reviews of gigs.
-Interviews with band members.

Style:
-Glossy
-Mainstream - direct competition with magazines like NME and Q.
-Vibrant colours, interesting fonts, contrast of bright colours on darker (grey scale) images - attempting to attract reader.

USP or postion in the market:
-Appealing to young adults that enojy attending gigs and want to know about latest trends in both music and fashion.
-Aiming to compete with the likes of NME.

artrocker

artrocker
Originally uploaded by William J B

Analysis of an existing music magazine.

hiphop connection
Originally uploaded by William J B

Click the cover to see my analysis.

Analysis of an existing music magazine.

mixmag
Originally uploaded by William J B

Click the cover to see analysis.